The L23 customer is modern and confident, they know what they want and they get it! Our customers are not afraid to be unique and express themselves through their appearance.
Our brand is now moving towards seasonless collections, as we believe in creating beautiful slow fashion pieces, which will be treasured for a lifetime. We have adapted to the needs of our customers, who don’t want to support overproduction and instead look for capsule pieces.
Each of our pieces features innovative design, impeccable cuts and attention to detail, with monochrome being a key brand trademark.
L23 was founded in 2017 by designer Laura Aitkozhina. Inspired by the works of Alexander Wang, Laura wanted to create casual wardrobe staples that are beautifully made using both high-tech and high-quality fabrics.
In 2018 we opened our first showroom, where our “First” collection was presented.
This collection was enthusiastically received by the Kazakh public, with L23 being referred to as the new “fashion trendsetter”.
Freedom. Innovation. Future. L23 is not just a clothing brand, it’s a lifestyle.